Florida Travel Company Sues Lyberi LLC After Alleged Trademark Infringement and Unauthorized Use of Go Port Brand
Florida Cruise Ports, Inc., a company based in Merritt Island, has filed a federal trademark infringement lawsuit against Miami-based Lyberi LLC in the United States District Court for the Southern District of Florida. The lawsuit, filed under Case No. 1:26-cv-20066-DSL, alleges that the defendant has unlawfully used protected trademarks and internet domain names to confuse cruise travelers and divert business from the rightful brand holder.
Cruise Travel Service Provider Accuses Competitor of Trademark Dilution and False Designation of Origin
According to the complaint, Florida Cruise Ports has spent years building a reputable business focused on organizing and booking land travel reservations specifically for cruise passengers. The plaintiff operates under a license for several “Go Port” trademarks owned by Salute Holdings, Inc., which are registered on the Principal Register of the United States Patent and Trademark Office. These marks include both standard character marks for the name itself and specific stylized design marks used in marketing and advertising. The plaintiff alleges that it has spent substantial sums of money to establish widespread goodwill and a strong reputation within the cruise industry. The lawsuit claims that the defendant, Lyberi LLC, is operating a similar travel service business out of the Port of Miami and has begun using these protected marks without any legal authorization.
Lyberi LLC Allegedly Registered Infringing Domain Name to Mislead Miami Cruise Passengers
The heart of the legal dispute involves the defendant’s registration and use of the internet domain name goportofmiami.com and an associated website. Florida Cruise Ports, which utilizes the domain goport.com, asserts that the defendant’s choice of a nearly identical web address is a calculated attempt to confuse the consuming public. The complaint states that the defendant is unlawfully incorporating the protected marks into its digital presence to mislead travelers into believing that Lyberi’s services are affiliated with or sponsored by the plaintiff’s established business. Furthermore, the plaintiff alleges that the defendant utilizes a logo on its website that is substantially similar to the stylized design marks registered with the USPTO, further increasing the likelihood of consumer confusion in the competitive South Florida travel market.
Plaintiff Claims Actual Confusion Occurred Following Cease and Desist Demand to Miami Travel Firm
The lawsuit reveals that Florida Cruise Ports attempted to resolve the matter outside of court prior to filing the complaint. On May 14, 2025, counsel for the plaintiff reportedly sent a formal letter to Lyberi LLC advising them of the trademark misuse and demanding that they cease and desist from using the marks. Despite this warning, the defendant allegedly refused to stop using the infringing name and logo. The plaintiff contends that this continued use has resulted in actual confusion among consumers who are looking for cruise-related travel services. The complaint describes the defendant’s actions as willful and in bad faith, alleging that Lyberi intended to trade on the plaintiff’s hard-earned reputation and lure customers away through deceptive branding practices.
Federal Lawsuit Seeks Injunction and Damages for Unfair Competition and Deceptive Trade Practices
Florida Cruise Ports has brought five counts against Lyberi LLC, including federal trademark infringement, federal trademark dilution, false designation of origin, violation of the Florida Deceptive and Unfair Trade Practices Act, and common law trademark infringement. The plaintiff is seeking a variety of remedies from the court, including a preliminary and permanent injunction to prevent the defendant from further using the marks. Additionally, the lawsuit requests that administrative control of the infringing domain name be transferred to the plaintiff and that the defendant’s website be deactivated. In terms of financial recovery, the plaintiff is seeking actual damages, the disgorgement of the defendant’s profits, treble damages, and punitive damages, along with the recovery of reasonable attorneys’ fees and litigation costs.
Contact a Cruise Trademark and Intellectual Property Lawyer if Your Brand Has Been Misappropriated
Business entities involved in the cruise and travel industry rely heavily on their brand identity to maintain trust with travelers. When competitors use confusingly similar names, logos, or domain names, it can cause irreparable harm to a company’s reputation and bottom line. Trademark law provides essential protections for businesses that have invested in their intellectual property and consumer goodwill. If your travel business is facing unfair competition or trademark infringement from a rival company, it is important to understand your rights under both federal and state law.
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Disclaimer: Our firm does not represent the plaintiff in this case and is not involved in the litigation. The information provided is a summary of allegations based on publicly available court filings. We make no representations about the truth of these allegations, are not commenting on the merits of the case, and are not predicting any outcome.
